Monday 17 November 2014

Influential Music Video #3

Gym Class Heroes: Ass Back Home (Cover by Tiffany Alvord & Luke Conard)
 
 
I have chosen this video because the genre is pop and it is very upbeat. The main performer also has a very similar performing attitude as how we want our performer to act in the music video.

We are going to use graphics in the editing of our music video. This cover video shows exactly the types of graphics we want to use, such as the white lines on the guitar and the use of shapes with gesture. We are going to edit the graphics on After Effects and using a drawing pad to draw lines on different frames so when the video is played, the graphics shows up in a way that it does in this video (almost like it is flashing at you). We are planning to use graphics at the very beginning to illustrate the beats coming out of the phone like it is ringing. This will be edited to the beat of the song so it looks like it is part of the song.

They also drew the visual of what was in the lyrics, for example, they drew a door when they said "I left the keys under the mat to our front door". We also would like to do something similar in our music video because it will make our visuals more interesting to the audience.

At the end we can tell that their video is filmed on green screen which we will also use as part of the performance shots. In our video, we wanted to use green screen so we can change the background to any colours we want - pastel colours. This technique will also make it much easier to apply split screens in our editing.

Despite the graphics, we are also planning to play around with presenting some part of the lyrics on screen and the lyrics video for this song is a great example.


The placement of the lyrics is very interesting. They have chosen to place them either on parts of the character's body where there isn't much body language shown or around the still items in the background of the shot such as a cupboard or a bowl.

 
They have also used a lot of opening shots of something to make the lyrics seems like it is actually there and when you open the door, it covers it or the opposite like near the end, the lyrics showed up on the girl's body as soon as the door was opened.
 
They have also used a slight moving motion to make it seem like it is moving so it doesn't look like it was harshly placed there but is part of the whole scene. This technique also creates a bit of fun for audience to view. However, after a while it gets boring because it is always using the same thing so we will only show lyrics for a very short amount of time to make visuals exciting in our music video. 

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